Website Personalization Feature

Profile Character Selection

Goal:

The following is the result of a hypothetical design project centered on personalizing the user experience for increased customer engagement. This is a user experience strategy intent on expanding on a great idea to improve the Profile Character selection & its uses.

This project is not affiliated with Disney.

Challenge:

Profile Characters created on Walt Disney World & Disneyland sites currently exist with limited selection, usage & display.

But what if…   the story continued.

Solution:

  • To add more characters.
  • To allow the list of characters to be searched & filtered.
  • To find simple, clean & easy-to-implement uses of the Profile Character.

TO NOTE:   Due to the constant growth of Disney Parks, Apps & Products, the uses of Profile Characters are limitless.

Sytem Flow:

Revised Flow:


Personas:

UX Scenario:

  • “Personalize the Disney experience.”
  • A simple, easy to use sign in process & Profile Character setup that results in a personalized Disney experience both digitally & physically.

Design Goals:

  • Simplify sign in & Profile Character selection.
  • Personalized view on websites, wish lists, emails & Disney experiences that have an account.

UX Structure:

  • Turning Revised System Flow into actionable wireframes.
  • The wireframes show Profile Character selection & personalized display of Profile Character.
  • The designs start with Profile Character selection as “Sign In” & “Create an Account” exist with no need to change.

Wireframes:

Profile Character Selection:

Disney Parks Website Greeting:

Disney Parks Website Wish List:

Disney Website Greeting:

Disney Email:

Online/Mobile Apps:

Disney Park Magic Card:

Disney Park Hopper Keycard:

WDW Park Band:

Disney Vacation Booklet:

Live Designs:

Profile Character Selection:

Disney Parks Website Greeting:

Disney Parks Website Wish List:

Disney Website Greeting:

Disney Email:

Disney Parks Magic Card:

Disney Parks Hopper Keycard:

Conclusion:

Since the start of this project, Disney has already added new uses for the Profile Characters such as on the mobile apps for the Walt Disney World & Disneyland parks.

As a huge Disney fan, I look forward to seeing:

  • A greater selection of characters.
  • More ways of filtering on the character list.
  • More applications using the Profile Character.